Designer perfumes inspired by the elegance of the French Riviera, embodying the timeless glamour of Monaco

There is no other place like Monte Carlo and no other people like the Monégasques*. Being born one is a privilege, and feeling like one is a state of mind. Founded in Monte Carlo, Alex Simone is the reflection of the muses who wake up and create their own Monégasque universe with its exceptional notes, carrying this essence any day, anywhere. They inspire with their meticulousness about detail, passion for glamour, unyielding pursuit of the finest and appreciation of heritage while always staying current. 

Alex and Simone, our founder’s grandparents, a prominent couple from Monte Carlo, owned a glasshouse in this magical city in the era of sartorial greatness, classic elegance, and innate properness. An impeccable garden of fascinating flora surrounded their atelier, where each flower was carefully selected to inspire and create wonders. Their creations, born from passion, perfectly encapsulated this marvellous era. Named after them, Alex Simone is shaped by the extraordinary times spent I this phenomenal city: Its luxurious lifestyle that leaves a lasting impression, spectacular events only the distinguished can attend, unexpected encounters that await in every corner, cerulean sea, and breathtaking sunsets. 

Today, Alex Simone stands as an ode to the golden times, embellished with the curiosity of the present, celebrating the very muses who embrace the Monégasque state of mind by living in glamour, shining with their elegance and drawing admiration with their opulent joy.

This is an expression of sophistication, a lifestyle embraced.

This is Alex Simone, from Monte Carlo.

*Monégasque: Anything associated with Monaco, like its people, their culture, language, architecture and the likes can be described as Monégasque.

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